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Attitude is everything is originally published in 1999, it is a self-improvement book written by Jeff Keller.
The main concept of the book is to teach the reader about the right mental attitude which needs to be there to earn success. The book is based on 12 lessons that teach you why some people succeed and others do not. The 12 lessons summarized:

#1: Your attitude is your window to the world

Keller says attitude is a mental filter through which you experience the world, so it is important that you see the world with a positive attitude.

There is an optimistic filter and a pessimistic filter. The pessimistic filter shows you problems while the optimistic filter shows you solutions. The pessimistic filter tells you “I can’t” while the optimistic filter tells you “I can”. You can control your attitude and use a positive filter.

#2: You’re a human magnet

“We become what we think about.”- Earl Nightingale The concept of being a human magnet refers to always thinking about success or your goals so the thinking can motivate you to work and make your dreams come true. You have to make positive thinking a part of your life and a habit.

#3: Picture your way to success

Visualization is important and can be defined as movies of the mind. As you’re constantly creating new movies in your mind, for example; where do you see yourself in 10 years? Keller mentions that if you see yourself in sales, it is important to see yourself succeeding. You are the director, producer, and scriptwriter of your movies. You can imagine anything and do the hard work to achieve it.

#4: Make a commitment… and you’ll move mountains.

You should be willing to do whatever it takes to accomplish your objective. It is the key to success and regardless of the difficulties you HAVE to do anything that is needed to complete that commitment. This commitment will motivate you and push you towards your goal.

#5: Turn your problems into opportunities:

This lesson refers to your response when you are faced with troubles. A common initial reaction would be complaining, but what happens afterward? You get two choices, either you can live in the negativities or you can find the lesson in the problems. It is always nice to see the good in everything. Sometimes a problem is not even a problem, they are opportunities, e.g.: without a problem, you might never notice to take positive action.

#6 Your words blaze a trail

The key is to be confident and believe in yourself. Everything you will achieve in your life flows
from your beliefs. The statement “your words blaze a trail” means that your words leave an
effect. If you do not believe in yourself and constantly under-estimate your abilities or think
you’re not capable enough to achieve something then this belief will make sure you do not
achieve it. When you don’t believe in your capabilities, you will take very little action, thinking
that you know for sure you will not be able to succeed.

#7: How are you?

There are 3 categories for this answer.

-Negative: For example: I’m tired, don’t ask or awful.

-Mediocre: For example: I’m okay, not too bad or I could be worse.

-Positive: For example: Amazing! Great! Or wonderful!

According to the author, your words affect your physiology. If your answer is from a negative
category, then you’ll tend to have a slouchy posture and your emotions will not make you feel
better. If we say we feel awful, we will feel awful. If we say we feel good then we definitely will
feel good. It is a psychological matter. It all depends on keeping a positive attitude.

#8: Stop complaining:

Ask yourself, how often do you complain?
It is okay to discuss your problems in order to find solutions or to share bad life experiences
with your loved ones, but complaining about small problems will not do any good as people do
not like to hear negative news, reinforces your own pain and complaining accomplishes nothing
but distraction.

#9: Associate with positive people

Your company defines who you are. There are toxic people and there are nourishing people.
Toxic people live in negativity and drag you down with themselves, while nourishing people are
comparatively positive and supportive. You become like the people around you, so you should
stop spending time with toxic people and spend more time with nourishing people.

#10: Confront your fears and grow

If you want to be successful, you must be willing to be uncomfortable. You have to step out of
your comfort zone to achieve your goals. Most people back away due to fear and take no
action. If fear is a part of your journey to success, then you must learn how to deal with it.
Staying in your comfort zone might sound easier and more relaxing. However, you will not achieve anything until you become a warrior and not a worrier.

#11: Get out there and fail!

Failure is a part of your journey to success. If you avoid failing, you will never be able to learn a lesson. Failing is a good sign of advancing in your journey to success.

#12: Networking that gets results.

This is the last lesson and it teaches the reader to work at maximum capacity.
Accelerate the pace at which you get results. There is a greater chance of success if you have a huge social network. It is very difficult to succeed all by yourself so building more relationships helps a lot.

Jeff Keller’s book isn’t too lengthy but it sure does teach the reader a lot. The main concept of the book is to teach you to start revolving your life around positivity. Taking up a positive mindset and attitude will take you many places in life and will support your journey to success and make it much easier. In simple words, change your attitude to change your life!

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